We at The Pink Tarha have so much respect for home businesses, especially with the ladies’ situations here in Saudi Arabia when most wives are left at home to tend to kids and chores and they still find time to do something they love and earn from it. We particularly love home bakers because we love to eat (obviously, haha) and we have a heart for pastries, desserts, and cakes. However, there are also business ventures that go way beyond baking. One of it is craft. And that’s when Dorichet from Jeddah approached us and we gladly welcomed to feature them in our website.
Dorichet is a crochet and embroidery business run by Ghadir Aynousa in Jeddah, Saudi Arabia. Ghadir says that she liked both crafts since she was young. Taught by her aunt, she learned the basics and carried on to learn the crafts further by taking classes and practicing design. She first sold to family and friends and when her products became a hit, she started marketing them to a larger audience. Even though her products have reached more customers, Ghadir stayed true to her homespun crafts. “I make everything at home by hand. I refuse to use any machine stitches. I made products to order so people can call me and they can come and see my products at home.” She has prepared product samples to show to customers and promote through Facebook and Pinterest.
She has grown her home business that some retail outlets in Jeddah took notice and are now stocking her products. She also started participating in bazaars and exhibitions. Dorichet offers accessories, clothes, home decors, prayer mats, and abaya appliques.
As a home business, the path to success has its ups and downs. Ghadir is lucky to have her family support her craft. “My husband is very supportive but running this business from home is hard. I need to find people who are skilled and dedicated to learning crochet in order to expand this business.” Apart from finding people who can crochet and meet deadlines, Ghadir also needed to look for customers who could appreciate “handmade” versus “machine-made”. “Some customers don’t appreciate the work and effort that goes into handmade products. I price products accordingly but when customers see machine-made items at cheaper prices, not everyone is convinced that handmade ones are better.” Most handmade sellers encounter this problem but she continues to believe in the quality of her work and that’s what makes her unique.
To continue building her brand and business, she will be participating in the Ramadan Hilton Bazaar this year and continue promoting in social media sites. “I need to increase my profile and widen my client base. I am hoping to diversify my products and attract a wider customer base.” She will be looking for people interested in crocheting as a job and will be running classes as well. I wished I listened to my Home Economics subject in high school more so I knew how to crochet! Haha! Only my grandmother and older sister had the knack for it in my family (I can cross-stitch promise! haha).
You’ll be hooked once you open their social media sites because almost all their products are swoon-worthy! Dorichet sent us a necklace and tea pot cover and I must say that they are colorful and sturdy. The effort that went into them was really superb and I know that Dorichet’s items are one-of-a-kind. They’re the perfect unique accessories not only to myself but also to our home as well. For Riyadhizens, you can message them on how to order and how to get your orders to Riyadh.
I salute Ghadir and Dorichet! Home business is not any easier than most commercial business that started small and went on to become bigger brands. Ghadir leaves us with an advise for those who wanted to start their own home business: While there are challenges in building a customer base and it is hard for young start-ups to get a foot in, do not give up.
Be on the lookout for a giveaway The Pink Tarha will be doing in collaboration with Dorichet soon. Always be updated by checking our Facebook page! 🙂
Zuhair Bin Arwa Street
Jeddah, Saudi Arabia
*** Photo credits: Dorichet and Razaz Photography